Once you have your website set up with content and core functionality in place, you will likely be looking for your first visitors. Website visitors can come from many places. Local visitors are ideal, of course, if your business or website also caters to the local audience. Here are some tips on how to attract local visitors to your website.
Website visitors are always in demand for website builders. With so many sources, it can be hard not to see the forest for the trees. Especially for a local audience, such as a local business, it can be difficult to determine where to put the effort. There are a number of different ways to advertise in local markets. Let's discuss them below.
Old fashioned flyers and advertising
Old fashioned advertising are ways that have been around for a long time, from a sign above the pub to an ad in the newspaper. There are many ways here that have been used for hundreds of years to advertise locally. Does that still make sense in this day and age? It also depends a lot on what products or services you are offering on your site. A plumber might get quite a few calls from a local ad in the newspaper or other traditional media. But a software company probably won't reach the right audience. So you have to think about what is being sold and what audience is even still being served by such media. The younger generations are often not reached with a commercial on TV for your website anymore. Now that a large portion of those generations only use streaming services.
One interesting branch that has come out of radio and is still popular with the younger generations is podcasts. On demand long format interviews, discussions and more. Being a Millennial myself, I'm experiencing this more and more among my peers. More podcasts are on while cooking, driving, or doing other activities than ever before. Of course, you can advertise on these podcasts, but then the trick is to find a local podcast that appeals to that market.
Further, of course, you have advertising along the road and other forms of it. A billboard with a local ad can easily target the audience you want to reach.
How you track the results of such ad campaigns is not as simple as the later options in this article. Of course, you can track when customers shop on your site, where they come from, and how they interact with your site. For example, on a separate landing page.
Use Google ads locally
Of course Google is the market leader here too, with a Google ad you can choose the region you want to advertise in. Results can be tracked like nowhere else, with click frequency, interests and many more metrics. Advertising in Google can be started with hosting from MijnHostingPartner.nl, with free advertising credit. Can you bridge the initial launch to reach your target audience.
Google ads can be placed within local search or across similar sites in the display network. This gives you the opportunity to optimally allocate an advertising budget to a razor-sharp target audience.
Google ads are often the first port of call for businesses looking to advertise locally, and work with a large audience thanks to its wide reach. For this reason, it continues to be the focus for a wide range of businesses and industries.
Use social media to target local audiences
Social media can also be used to target local audiences with your ads. Even without throwing money at the wall here, you can also use some local hashtags or local topics to check for potential traffic. Like tagging the city name in posts or the county.
When advertising on Facebook, Instagram or Twitter, you can also simply select the region you want to advertise in. Be it for your web store, local business or company. Often these ads are more visual than other forms of advertising. And it is often advisable to have a model or image designed by an outside agency or web builder. If you don't have the skills to do it yourself.
As always, no one way is often the only way to go. You can experiment with almost any advertising method to see where the most success can be achieved. Where advertising on social media and search engines often have the lowest threshold for success. Advertising campaigns can be set up with often little effort. What works best for your product or service? Let us know!